Google is the Top Brand

Where was I last year when Google became the top brand in the world? According to consulting research firm Millward Brown, via Guardian.co.uk -

"Google has topped a list of the world's most powerful brands, with new research estimating its value to be $86bn."

This years top 5 brands on the BrandZ list are:

1. Google
2. General Electric
3. Microsoft
4. Coca Cola
5. China Mobile

Whats the rankings methodology? "...BrandZ has asked over 650,000 consumers and professionals across 31 countries to compare 23,000+ brands..."

Download the full list here.

Update - the brand that's had the highest increase in value is Blackberry at +390%.